Comments on: Case Study: WordPress Permalink Structure SEO Impacts

By: Ljubisa

Ljubisa — Mon, 18 Dec 2017 22:57:50 +0000

I think the best way is to go with /%postname%/%post_id%/ as permalinks.PostID is very crucial for news publishing plaform or news related blogs.For 5 or 10 articles I think %postname$% is doing fine.

By: Craig Emerson

Craig Emerson — Wed, 11 Feb 2015 02:29:56 +0000

In reply to Scott. Thanks for the comment Scott. Not sure how I missed this earlier, but somehow it ended up in my spam folder. Good thing I check that. Interesting perspective. I wonder what using the Post ID / Post Name option as you specify does to your SEO. That would be a good idea for a future case study. Thanks for sharing that.

By: Scott

Scott — Thu, 05 Feb 2015 18:40:27 +0000

Hey Craig:
I agree that from an SEO perspective, using the “Post Name” permalink structure is optimal. However, if you use ONLY the “Post Name” option, your site is going to slow down progressively as the number of posts increase. Why? Because when the WP back-end searches through content, and posts or pages with the same or similar titles, it causes confusion as it sifts through, trying to discern which is which for a specific word, title, etc. In order to eliminate this problem you have to make each post unique. I prefer to use the “Post ID, Post Name” for the URL structure by using ” /%post_id%/%postname%/ ” in the custom URL setting.